AI: Friend or Foe?


Whenever the words ‘Artificial Intelligence’ are spoken, rooms fall quiet and images of Blade Runner-like scenes are conjured in people’s mind. Such dystopian views have been propelled by sci-fi films filling us with fears androids will take over the world and with it, human’s place in society. Whether you support self-driving cars or embrace digital assistants, AI is technology that only continues to grow in the modern world. 

AI encompasses a plethora of functions, from machine learning to speech recognition and personalisation, fast becoming a feature of most digital services that often passes by unnoticed by users. As is usually the case when all goes well, we don’t notice anything. However, disquiet around new technology isn’t a recent advent. Mathematicians were once fraught with concern around how the humble calculator would become a threat to their jobs, however the omnipresent tool is now built into every smartphone and most people wouldn’t dream of performing longhand calculations. 

Just as the calculator created efficiencies for mathematicians and accountants, AI can free up time from process-based tasks for solicitors. The SRA recently published a paper reviewing innovations in technology within the legal sector. The report found AI will help with task-driven work, creating efficiency and gifting solicitors more time to focus on complex tasks. Increased productivity in administrative areas of the business enables firms to focus on the more human aspects of their firm, affording them more time to build relationships with their clients and their experience as it’s the human element of roles that AI will struggle to replace. While technology takes care of the nitty-gritty, you can provide a personalised service that will build your brand reputation and help your firm to grow.

It’s important to consider that we will take stepping stones towards implementing AI. At InfoTrack, our approach has been to take that approach in applying AI, implementing machine learning to our services to identify trends and patterns, ultimately working toward returning searches to our clients faster, leading to greater client satisfaction. Allowing AI to become part of your business strategy in any of its various forms shouldn’t be perceived as a threat, but instead embraced to allow roles to grow into more fruitful human-centric functions, giving rise to greater customer satisfaction, not the rise of the robots.

Adam Bullion 

General Manager of Marketing

InfoTrack